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10th Africa Magic Viewers’ Choice Awards Kicks Off Today with Cultural Day Celebration

Embarking on its milestone 10th edition, the Africa Magic Viewers’ Choice Awards (AMVCA) sets the stage aglow today with the commencement of its Cultural Day festivities. This auspicious occasion heralds the commencement of a captivating series of events culminating in the highly anticipated Award Night slated for Saturday, May 11.

Dr. Busola Tejumola, the esteemed Executive Head of Content and West Africa Channels at MultiChoice West Africa, radiates palpable excitement as she reflects on the remarkable journey of the awards ceremony, which has flourished and gained widespread acclaim since its inception in 2013.

Tejumola’s sentiments resonate deeply as she declares, “The 10th edition of the AMVCA represents a profound milestone in our ongoing celebration of African talent and creativity. This year’s festivities commemorate a decade of unparalleled excellence in African cinema and television.”

With bated breath, she adds, “As we eagerly anticipate this momentous occasion, we eagerly await the opportunity to pay tribute to the extraordinary contributions of filmmakers, actors, and industry professionals who continue to captivate and inspire audiences not only across the continent but also on a global scale.”

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Amidst an illustrious lineup of categories, spanning 25 in total, including 16 non-voting and 9 audience voting categories, the AMVCA promises to be a beacon of recognition and celebration. Additionally, recipients of the prestigious Lifetime Achievement and Trailblazer Awards will be honored, further underscoring the indelible impact of African talent on the world stage.

As the Cultural Day event sets the AMVCA festivities into motion, attendees can expect an enchanting array of musical performances and special cultural presentations, adding an extra layer of vibrancy and allure to this illustrious affairs.

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