Rihanna to open beauty products line in eight African countries, including Nigeria
Global pop star turned billionaire businesswoman Rihanna has announced plans to open her new skincare and beauty products line in eight African countries, including Nigeria.
The Fenty Beauty and Fenty Skin cosmetics products that are backed by French luxury goods group LVMH will be launched in the African markets later this month, the Barbados-born “Umnbrella” singer, whose birth name is Robyn Fenty, announced on Tuesday.
“I have been waiting for this moment. Fenty Beauty and Fenty Skin are finally dropping in Africa,” she said on her verified Twitter handle. “Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe we are coming at you on May 27,” she added.
The entry of her luxury line of cosmetics would take the war to other luxury brands seeking a piece of the fast-growing multibillion-dollar cosmetics market pie in the continent.
Rihanna’s beauty company, of which the Paris-based group LVMH owns the other half, is known for its broad range of 50 skin tones, including dark shades products, which were rare when it launched in 2017. This made it a leader in inclusivity in the industry catapulting the singer into huge wealth.
The singer ranks second behind American media mogul Oprah Winfrey as the richest female entertainer, due to her wildly successful ventures into fashion and beauty, Forbes said earlier. Her $1.7 billion dollars net worth is owed to the success of her cosmetic brand Fenty Beauty, which she co-owns with LVMH. She is currently expecting her first child, is also Barbados’ first billionaire.
