Tiwa Savage Says Musicians Need Stronger Connections with Fans

Nigerian afrobeats queen Tiwa Savage has spoken out about the importance of artists building strong relationships with their fans. In a recent appearance on the ‘Shopping The Sneakers’ podcast, Savage shared her views on how artists can connect with their audiences beyond just their music.

Savage explained that when musicians engage with their fans, it allows them to connect on a deeper level, not just through their songs but through other aspects of their lives. She emphasized that having a strong fanbase is essential for success in the music industry. “It’s not just about the music; it’s your fanbase and your brand,” she said. “You’ve got to think of your fashion. You’ve got to be relatable.”

She also pointed out that some of her colleagues, such as Wizkid, Davido, and Burna Boy, have become global stars not just because of their music, but because of the relationships they’ve built with their fans. “If you look at Wizkid, Davido and Burna Boy, they have established relationships with their fanbases. They love their lifestyles. Whether they are dropping a song or not, they are in the conversation,” Tiwa explained. This connection helps keep their names relevant, even when they aren’t releasing new music.

For Savage, building and maintaining a connection with fans is vital. She believes that an artist’s success is often tied to the strength of their fanbase. “You are only good as strong as your team,” she added, highlighting the importance of teamwork and fan loyalty in an artist’s career.

In conclusion, Tiwa Savage’s message underscores the need for musicians to engage with their audiences on a personal level. She believes that strong relationships with fans are key to sustaining a successful and long-lasting career in the music industry.