Asake Parts Ways with YBNL and Olamide, Signals Independent Music Journey
Afrobeats sensation Asake has hinted at the end of his partnership with YBNL, the record label owned by Olamide, following the expiration of his contract. The artist’s recent actions on social media have fueled speculation about his departure and his decision to embark on an independent music journey.
Reports suggest that Olamide attempted to renew Asake’s contract and offered a new deal, but the artist chose not to continue under the label. Instead, Asake appears to have opted for independence, signaling a shift in his career direction.
Fans and industry observers noticed significant changes on Asake’s Instagram account, where he unfollowed everyone, including Olamide. He also removed YBNL from his bio and replaced it with the title “creative director.” These actions are widely seen as confirmation of his split from the label that helped launch his career.
What does this mean for Asake and YBNL?
The news has sparked mixed reactions among fans. While some applaud Asake’s decision to pursue independence, viewing it as a bold move towards artistic freedom and self-determination, others worry about the challenges he may face without the support of a major label. Many fans believe that navigating the music industry independently can be daunting, even for successful artists.
Asake rose to fame in 2022 with his hit song “Sungba,” which cemented his position in the Afrobeats scene. In 2024, he was recognized as Spotify’s most streamed artist in Sub-Saharan Africa, alongside global stars like Drake and Burna Boy. This accolade highlights his influence and suggests that he has a solid foundation for a thriving independent career.
For Olamide, the departure of Asake marks the end of a fruitful collaboration. As the founder of YBNL, Olamide may now focus on discovering and nurturing new talent to fill the gap left by Asake’s exit.
Asake’s decision to leave YBNL signifies a pivotal moment in his career. While the road ahead may come with challenges, his accomplishments and growing fan base indicate that he is well-positioned to succeed as an independent artist. Meanwhile, the music industry will closely watch how this split shapes the future for both Asake and YBNL.
