In the video, Beyoncé’s stylist, Neal Farinah, is seen meticulously washing her hair with a luxurious treatment, accompanied by the soothing sound of lathering. The singer shared insights into her hair color maintenance, revealing that they used the Rice and Rose Water Ritual from her brand due to her fresh color. Following the wash, Beyoncé applied her brand’s Moisture Sealing Lotion and proceeded to style her hair using hot tools. She addressed misconceptions about wig wearers not having healthy natural hair, emphasizing that her blonde locks are proof of the contrary.
Throughout the process, Beyoncé emphasized her commitment to maintaining her natural hair texture despite opting for color treatments over chemical relaxers or perms. She highlighted the challenges of keeping color-treated hair healthy and strong, making her haircare line essential in her journey. Beyoncé’s dedication to her hair reflects her broader philosophy of self-expression and empowerment through personal grooming rituals.
For Beyoncé, her hair is not just a reflection of her style but also a symbol of empowerment and self-care. She views her haircare routine as a sacred ritual, prioritizing self-care and expressing herself freely through her hair choices. The video offers fans a rare glimpse into Beyoncé’s personal grooming routine, showcasing her dedication to maintaining her iconic look while promoting self-love and confidence.