Boomplay Expands Reach by Introducing Hausa Language
Boomplay, Africa’s leading music streaming service, has made a significant move by introducing the Hausa language to its platform. This initiative aims to enhance user experience and expand its reach among the over 80 million Hausa speakers across the continent, particularly in West Africa, where northern Nigeria alone has about 50 million speakers.
The decision to incorporate local languages reflects Boomplay’s ongoing commitment to improving its platform for its diverse user base. According to Ibrahim O. Kadiri, General Manager for Boomplay Nigeria, this step aligns with the company’s goal of reaching a broader demographic and connecting music lovers with content that resonates with their preferences. “Language holds a sentimental and cultural value to people,” Kadiri stated, emphasizing that the introduction of Hausa acknowledges the linguistic diversity of their audience while ensuring the service remains relevant and accessible.
With this new feature, users can easily switch to the Hausa language in their profile settings. This option allows for a seamless and culturally relevant experience, showcasing Hausa-language content, curated playlists, podcasts, and user-friendly navigation. Boomplay’s expansion into local languages signifies its dedication to providing inclusive and accessible music experiences, promoting hyperlocal content that caters to the unique tastes of different regions.
As Boomplay continues to innovate and adapt to the needs of its users, the introduction of Hausa is a strategic move to solidify its position as a premier music streaming service in Africa, fostering a deeper connection with its audience.
