Jaywon Says Nigerian Music Industry Is Not for the Weak
Afrobeats singer Jaywon has advised Nigerian artists to develop a thick skin to handle social media criticism, stating that the music industry is not for the weak. He emphasized that musicians must be mentally strong to withstand the pressure that comes with fame, especially in an era where social media users constantly scrutinize celebrities. According to him, many superstars, including Davido, Wizkid, and Burna Boy, regularly face harsh comments and disrespect online, but they continue to push forward despite the negativity.
Jaywon shared his thoughts on X, formerly Twitter, on Sunday, revealing that some of his colleagues frequently reach out to him to discuss the challenges of dealing with online criticism. He explained that they often ask how he manages to stay unaffected by the constant negativity on social media. In response, he always tells them that the Nigerian music industry is not for the weak. He noted that every artist, no matter how big or successful, will always face criticism and that the only way to survive is to build resilience.
He pointed out that even the most celebrated stars are not immune to disrespect and trolling. Jaywon specifically mentioned how artists like Davido, Wizkid, and Burna Boy, despite their global success, are still subjected to harsh words from online users. He stressed that if these superstars, who have achieved international recognition, can face such criticism, then upcoming artists should expect even worse. He added that if a musician is not mentally prepared for this kind of backlash, they will find it difficult to maintain their career in the industry.
Despite the negativity on social media, Jaywon strongly advised artists against abandoning their online platforms. He explained that social media is an essential tool for promoting their music, engaging with fans, and staying relevant in the industry. According to him, some artists may consider quitting social media as a way to escape the pressure, but that is not a practical solution. He believes that going offline is not an option for musicians, as their careers are deeply connected to their online presence.
Jaywon encouraged his fellow artists to stay focused on their craft and not let negative comments affect their confidence. He noted that while trolls will always try to bring artists down, the most important thing is to remain dedicated to making good music and growing as an artist. He believes that those who allow online criticism to discourage them will struggle to sustain their careers in the long run. Instead of letting trolls dictate their emotions, he advised artists to use the criticism as motivation to work harder and prove their worth in the industry.
He further explained that the Nigerian music industry has become more competitive than ever, with many young talents trying to make a name for themselves. This means that any artist who allows negativity to distract them will quickly be replaced by others who are willing to fight through the challenges. He warned that while social media can be harsh, it is also a place where fans and supporters can help an artist grow. Therefore, artists should learn how to manage both the positive and negative sides of online engagement rather than avoiding it.
Jaywon concluded by stating that, no matter the challenges, real artists will continue to push forward. He reiterated that the music industry is for those ready to face criticism head-on and still deliver their best. According to him, those who truly love their craft will always find a way to navigate the pressures of fame and use their platform to achieve greatness.
