King Sunny Ade Clarifies Rumors of Romance with Onyeka Onwenu as Marketing Strategy
Nigerian music legend King Sunny Ade (KSA) has recently addressed the long-standing rumors surrounding a romantic relationship with the late singer Onyeka Onwenu. During a condolence visit to Onwenu’s family, KSA clarified that the speculation was, in fact, a strategic marketing move designed to promote their popular duet, “Wait for Me.”
KSA revealed that the rumors were deliberately fueled to create buzz around the song, stating, “It was a gimmick we used for the music. We wanted to launch ‘Wait for Me.’ People used to think she was my girlfriend, but neither of us ever confirmed or denied it.”
In addition to clearing up the romance rumors, KSA paid a heartfelt tribute to Onwenu, remembering her as an extraordinary woman who consistently provided valuable advice during their collaboration. He fondly recalled, “She was someone who would sit down with you and say, ‘Can I offer some advice?’ And her advice was always spot on.”
The revelation has sparked discussions among fans about the role of marketing in shaping public perceptions of artists. The intentional blending of personal and professional narratives in this case highlights the blurred lines often found in the entertainment industry.
KSA’s candid explanation has provided closure to a mystery that has intrigued fans for years, while his tribute to Onwenu underscores the deep respect and admiration that existed between these two iconic figures in Nigerian music.
