Nigeria, South Africa, Kenya Top Sub Saharan Africa’s e-commerce – Report

The top market contributors to e-commerce in sub Saharan Africa, SSA over the last three years are South Africa, Nigeria and Kenya, Visa said in a report on Sunday. The report reveals South Africa, Nigeria and Kenya are top drivers of e-commerce volumes in Sub Saharan Africa SSA. “The three leading markets in SSA are starting to mature, providing the region with an established foundation and, when twinned with the growing penetration of e-commerce, it offers players in the payment space an opportunity they can capitalise on while helping to further accelerate the expansion of e-commerce in the region.

The report said in South Africa, professional services and telecom utilities merchants were the top drivers of e-commerce in 2020. “The most important e-commerce enablers, the ability to access financial services, digital payment channels and digital infrastructure are starting to take hold across SSA. “Although cash may remain the dominant payment instrument in the region for now, there are signs that this will eventually change. In Nigeria, cash is still prevalent, while in Kenya mobile money is most popular and many South Africans choose cards as their main payment methods.