Niniola Shares Why She Reached Out to Sarz Early in Her Music Career

Nigerian singer Niniola has opened up about the early stages of her music career and why she reached out to renowned producer Sarz. In a candid interview with Pulse NG, Niniola shared her experiences, motivations, and the key decisions that helped shape her career in the music industry. Her story is one of determination, focus, and seeking the right opportunities to work with some of Nigeria’s finest talents.

Niniola’s journey into music began after she participated in several music competitions. As she shared with Pulse NG, her entry into the music industry was sparked by her success in these competitions, which allowed her to gain recognition. “I started by jumping from one music competition to another, gaining exposure and learning about the music business,” she recalled. Her participation in various competitions helped her discover her passion for music, ultimately leading her to participate in Project Fame, a popular Nigerian talent show.

During her time on Project Fame, Niniola made the pivotal decision to pursue music as a full-time career. “After Project Fame, I knew music was the path I wanted to take seriously,” she explained. At this point, Niniola’s ambition grew, and she started to look for ways to transition from being a competition contestant to a professional artist. This shift was crucial, as she wanted to build a lasting career in the competitive Nigerian music industry.

One of Niniola’s earliest career decisions was to seek out top Nigerian music producers, and it was during this time that she decided to collaborate with Sarz, one of the most respected producers in the industry. Sarz had already established himself as a leading figure in the Nigerian music scene, working with several prominent artists. Niniola knew that to succeed, she needed to work with the best, which is why Sarz was at the top of her list. “I sought out the top Nigerian music producers, and Sarz was at the top of the list. That’s how I reached out to him,” she shared.

Niniola’s decision to reach out to Sarz was based on his impressive track record of producing hit songs and his reputation for crafting unique soundscapes that resonated with the audience. For Niniola, collaborating with Sarz was a strategic move that allowed her to tap into his expertise and bring her musical vision to life. The partnership was not only an opportunity for Niniola to work with one of the best in the industry but also a way to establish herself as an artist capable of producing top-tier music.

The collaboration with Sarz turned out to be a defining moment in Niniola’s career. It gave her the opportunity to work with a producer who understood her musical style and vision. Niniola’s partnership with Sarz resulted in several successful projects that helped solidify her position in the Nigerian music industry. This collaboration also led to some of Niniola’s biggest hits, which propelled her to the forefront of Afrobeat music.

In the interview, Niniola also reflected on the importance of having the right people around her as she built her career. “I’ve always believed in working with the best and surrounding myself with people who understand the vision,” she said. Niniola’s determination to work with top-tier professionals, like Sarz, played a crucial role in her success. It helped her not only develop her craft but also build a strong network in the industry.

As Niniola continues to grow in her career, she remains grateful for the decisions that helped shape her path. Her journey is an inspiration to aspiring musicians who are looking to make a mark in the Nigerian music scene. By working with the right collaborators and making informed choices, Niniola has been able to carve out a successful career in the competitive music industry.