Paulo Okoye Raises Concerns Over Afrobeats Struggles Locally and Globally
Talent manager Paulo Okoye has recently expressed his concerns regarding the current state of Afrobeats, both in Nigeria and internationally. Through a candid post on Instagram, Okoye highlighted that the genre, which once dominated the global music scene, is no longer enjoying the same level of success as it did three years ago. He pointed out that many Afrobeat artists are struggling to maintain the level of income and recognition they once enjoyed, both locally and globally.
Okoye specifically noted the decline in Afrobeats’ popularity within Nigeria, a country that has long been the heartbeat of the genre. According to him, the level of success that many artists achieved in the past has dwindled, and this has had a noticeable impact on the music industry. “Afrobeats is going through a lot lately!! Every Afrobeat artist was doing way better 3 years ago compared to today!!” Okoye stated, emphasizing that only a handful of musicians are currently able to thrive in the genre.
This downturn in the genre’s success has not only affected its financial aspects but also its cultural influence. Locally, Afrobeats has faced significant challenges, including a drop in the number of hits and fewer opportunities for artists to cash in on their music. Okoye lamented the fact that only a few artists are still making money from Afrobeats, pointing out that the current situation is far from the genre’s glory days.
Okoye’s observations come at a time when Afrobeats was expected to continue its meteoric rise on the international stage. The genre, which has brought global stars like Burna Boy, Wizkid, and Davido into the spotlight, is now facing a period of uncertainty. The talent manager’s comments reflect broader concerns within the Nigerian music industry about the long-term sustainability of Afrobeats’ global dominance.
However, despite the challenges facing the genre, Okoye remains hopeful about its future. He believes that the genre’s brightest stars will continue to make waves both locally and globally. “Our bright stars will continue to shine and the world will continue to recognize our greatness,” Okoye said, expressing his optimism that Afrobeats still has the potential to regain its former glory.
His optimism is shared by many fans and industry insiders who believe that the current struggles are only temporary. Okoye’s comments serve as a reminder that while the genre may be going through a difficult phase, it has the resilience and talent to bounce back.
While Paulo Okoye has voiced valid concerns about the current state of Afrobeats, his belief in the genre’s future success highlights the enduring appeal of the sound that has captivated audiences around the world. Afrobeats, though facing challenges, continues to hold promise for the future.
