Ruth Kadiri Explains Her Decision to Upload Movies on YouTube
Nollywood actress Ruth Kadiri recently shared the reasons behind her decision to upload her movies on YouTube. In an interview with BBC Pidgin, Kadiri explained that she sought a platform where she could freely express herself and tell her stories without the constraints often encountered in traditional film production.
Kadiri reflected on her early challenges and how she decided to give YouTube a try despite discouragement from others. “I have been a producer for a long time but there are too many rules and regulations during production,” she said. “So I called my team and told them that I want an opportunity to express myself. For instance, if I see something online, I want to learn it and after learning, I want to upload it somewhere.”
Her inspiration came during a period of boredom while traveling to give birth, where she spent time watching musical videos on YouTube. “I told myself that I’ll come back to try it. Some people discouraged me and told me that there is no money in it. But because I needed a platform to express myself and tell my stories, I decided to try it,” Kadiri explained.
Kadiri emphasized that she is not concerned about competition within the YouTube space, focusing instead on the abundant opportunities the platform offers. “Personally, I don’t worry about competition and I feel like as filmmakers, we are at the forefront and we hustle. If you remove YouTube from the industry, apart from filmmakers and content creators, people will go hungry. YouTube is an opportunity for a lot of filmmakers to make money and that’s what is happening now. Because YouTube is what is feeding people now.”
Ruth Kadiri currently has two million subscribers on YouTube, a testament to the platform’s potential for reaching and engaging audiences.
